Sportpesa announces Sh1.12bn deal to sponsor KPL
From the Sh1.12 billion deal, FKF will receive an annual average amount of Sh112 million, with a total of Sh85 million has been allocated for the 2025-26 season. In total, each club will collect Sh2.8 million for the 2025/26 season, a big boost for local clubs.
The Football Kenya Federation has announced that Sportpesa will be the new sponsor of the Football Kenya Federation (FKF) Kenyan Premier League KPL.
FKF, Thursday, unveiled gaming firm SportPesa as the new FKF Premier League title sponsors after signing a 10-year partnership worth Sh1.12 billion, one that sees the betting company make a return to top-flight football, having been the league’s main sponsor from 2014 to 2019.
From the Sh1.12 billion deal, FKF will receive an annual average amount of Sh112 million, with a total of Sh85 million has been allocated for the 2025-26 season. In total, each club will collect Sh2.8 million for the 2025/26 season, a big boost for local clubs.
Speaking during the unveiling ceremony held in Nairobi, SportPesa CEO Ronald Karauri expressed his delight in once again kickstarting the journey to restoring the glory days in Kenyan football.
“We are thrilled to announce our partnership with the Football Kenya Federation, building on the success we achieved together in the past. Football in Kenya can reclaim its lost glory, and we are starting this journey today. Over the years, we will steadily make great progress and strides.
In the yesteryears, we have seen our leagues at their best. Nothing stops us from getting there, once again. I personally believe some of our top talents across various sporting disciplines are part of Kenya’s exports to the world,” he said.
FKF President Hussein Mohammed hailed the deal as a milestone moment for football in the country.
“A transformative chapter begins for Kenyan football. We extend our gratitude to SportPesa for their belief in our vision through this partnership. After enduring challenges in attracting private sector backing, SportPesa’s renewed faith signals a turning point for Kenyan football’s future,”
“Football Kenya Federation sees this partnership as a crucial advancement in attracting more collaborations. We are resolutely committed to upholding the confidence you’ve placed within our hands as we look forward towards a long-lasting partnership.”
The FKF Premier League sponsorship by SportPesa is expected to significantly enhance the commercial and competitive landscape of the league, with a direct impact on players, clubs and fans alike.
60% of the sponsorship will go directly to the clubs in the FKF Premier League as grants, with the remaining 40% allocated to administrative and operational costs to ensure the efficient running of the competition.
